I've been thinking about something for a while now. I've talked it over with a few people, and I've come to a few conclusions, but I'd like your thoughts. You've probably worked it out from the title to this blog post. I've been thinking about blog sponsorship.
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Ivy's been thinking too. |
Before I started On the Windy Side, I spent a year or so just reading and following quilt blogs. It gave me a pretty good feel for what I enjoy in a blog, and what I don't enjoy. When I started I thought it might be nice if one day I could make quilting more than a hobby. I thought it might be fun to try making quilts for sale - at least that way I could defray the cost of materials. At some point I realised that I was never going to make any money making and selling quilts. At that point quilting got a lot more fun because I stopped thinking too much about whether other people would like my quilts. I've realised that I really love the creative part and the freedom to do what I
feel like doing at any given time.
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Ralph thinks best when he is relaxed... |
I still haven't given up on my idea of making quilting more than a hobby though. I'm at the point where I'm thinking about looking for sponsors for On the Windy Side. I'd love if my blog could go some way to supporting my fabric habit. That said, there are a few things that make me hesitate:
- What if no-one wants to sponsor my blog? That would feel a lot like rejection and rejection sucks. I'm not fishing for compliments, I'm just being honest. Writing up that email that says "hi - would you like to sponsor my blog?" is a bit scary. That's not the biggest issue though.
- Too much sponsored content is a major turn-off for me. I'm not going to name names but I can think of blogs where the sponsored content far outweighs the "genuine" content. That's the point at which I hit the un-follow button. I'm sure that I'm not unique in finding too much sponsored content just plain old boring (yes, giveaways are lovely, but I really read blogs for inspiration rather than the chance to win fabric). I think this can be managed though.
- I tend to keep my blog pretty non-controversial, but I wouldn't want to feel like I can't give my honest opinion on something because it might upset my sponsors. I guess that's part of the reason I'm putting this post up now. Potential sponsors be warned - I might say things you don't agree with. Like this next bit.
- I'm not sure I'm ok with the constant pressure to buy the newest latest fabric right now all the time. I can't afford to buy every new line that comes out (honestly, who can?), and frankly, I don't always want to (incredibly, I don't love every line of fabric that has ever been produced!). Do I really want to be part of the consumer cycle? On the other hand, I really genuinely love fabric. I get excited about new fabric and I love seeing how other people use it. When I first started quilting 6 or 7 years ago there weren't many quilting fabrics I did love, and omg it was so amazing to find more and more of them. So maybe this whole consumer cycle thing is not so bad.
- Yes, I put a lot of time and effort into my blog. But I don't have sponsors right now, and I still write my blog. If I didn't get any sponsors, I would still keep making stuff and blogging about it. Does this mean I shouldn't seek out sponsorships?
- The deals behind blog sponsorships seem to be a bit hush-hush. I mean, that's fair enough, it's commercially sensitive information. The thing is, normally I'd have some kind of a benchmark for deciding whether an offer is fair. For this? Nil, nada, zilch.
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I think the cat's out of the bag... |
I feel like I'm really laying my cards out on the table with this post. In one sense it does make me feel pretty vulnerable, but in another way its a bit of protection for me - if a sponsor is willing to partner up with me after this, they must be a good egg.
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Let's keep it friendly even if we don't agree. |
I really really want to know what you guys think about blog sponsorship. Is this something you even think about? I've been wanting to have a conversation about this stuff for a while - I can't believe it only just occurred to me to post about it here! Seriously, I want your honest opinions here, so chime in even if you don't agree with anything I've said. One thing though. Let's keep the discussion constructive and respectful. Thanks!