I've been thinking about blog sponsorship again (if you're interested, you can read my initial post on blog sponsorship and my subsequent follow-up).
My thoughts were prompted by a number of things, one being the series Alyce from Blossom Heart Quilts is running this month on blog sponsorship - you can read her first post here. I'll be contributing some thoughts of my own to that series, and I can't wait to see what Alyce's other contributors have to say.
I'm pretty happy with how I've done sponsorship so far. My goal was to introduce my readers to some of my favourite quilting-related businesses, and I have a great group of sponsors on board who I am proud to associate with. I also wanted to make sure that I didn't compromise my original content or my own point of view, and I think I've achieved that as well.
Those two goals will still absolutely guide me in making decisions about sponsorship. I still think it's a shame when sponsored content outweighs genuinely inspirational content, and it's still something that makes me un-follow blogs. However, this bloggy world of ours is constantly changing. Even in the short time I've been blogging, things have evolved. The rise of instagram is one aspect to this, as is people saying blogs are dead (obviously, I don't agree with this, but I do think the role of blogs has changed).
I have asked my sponsors to tell me what they want to get out of a sponsorship arrangement, and what they think is the most effective way to achieve this.
I'm looking to re-vamp my sponsorship arrangements, in a way that is good for my sponsors, and good for my readers.
I've been thinking about the type of sponsored content that I enjoy, and the type of sponsored content I don't enjoy.
I would really like to know what kinds of sponsored content you enjoy, and what kinds you don't like. I have a few potential options in mind, but I'd really like to hear what you have to say. Maybe you've seen something on someone else's blog that you absolutely love. Maybe you've seen something that just leaves you cold. Maybe you have a new idea that you wish someone would run with. Let me know!
Last time I posted about blog sponsorship stuff, I was really delighted with the insightful and considered conversations it generated. I'd really like to keep the same tone with responses to this post. If there's a type of sponsored content that you don't like, I'd really appreciate it if you could describe it in a general way, rather than specifying the blog that it appears on. I personally wouldn't like my blog used as a negative example, and so I don't think it's fair to do that to other bloggers.
Thank you so much for sharing your thoughts with me - I really appreciate it. Thank you also to my sponsors - your support is amazing.
Finally, it's time to announce the winner of the giveaway from my newest sponsor, Southern Fabric. The random number generator picked comment number 175, which was Sarah from 123Quilts - yay!